I'm a communication and behavioural psychology strategist; a bridge helping Nordic companies succeed globally by decoding how people think, decide, and react across borders.

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When I was a child, my family worked for the Spanish Royal family for 17 years. I learned early how secret services observe, communicate, and extract patterns others miss. Ever since, I've applied those same skills to business, helping leaders understand the invisible drivers behind behavior and decisions.

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I specialize in uncovering the hidden friction in communication, often rooted in mismatched temperaments. Over the years, I’ve developed a fast, reliable system that helps sales teams, leaders, and founders adapt their style to the person in front of them without losing authenticity. I'm the only certified temperaments (Strategic mental change) coach in Europe: view

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As a solution-focused individual, I have a passion for identifying where user experience breaks, whether launching a startup or fixing broken sales conversations. I pursue what brings clarity, value, and meaning, and I believe life is too short for empty talk or forced persuasion.

In practice, I’m a seasoned sales professional with a proven track record of selling millions across industries worldwide. But I don’t believe great salespeople can sell anything. I believe they read people better, connect faster, and speak with purpose.

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Helsinki is home, and I’m a proud father of two and a happy husband of one.